Member’s Guidance – Advertising/Websites/Other Products/Services
In our Code of Conduct, which you sign up to as a member, it is written that:
You must make sure that any advertising you do is accurate
1. You must not refer to your membership of the AREBT in your advertising or elsewhere to imply and professional status or qualification unless you are accredited by the AREBT as a Rational Emotive Behavioural and/or Cognitive Behavioural Psychotherapist.
2. Any advertising you do in relation to your professional activities must be accurate. Advertisements must not be misleading, false, unfair or exaggerated. In particular you should not claim your personal skills, equipment or facilities are better than anyone else’s unless you can prove this is true.
3. If you are involved in advertising or promoting any product, or service, you must make sure that you use your knowledge, skills and experience in an accurate and responsible way. You must not make or support unjustifiable statements relating to particular products. Any potential financial reward must not play a part in the advice or recommendations or products and services you give.
Advertising includes direct advertising, websites, Facebook pages, LinkedIn and other social media.
Although you must not refer to your membership of the AREBT to imply professional status or qualification, unless accredited, you must in your initial contracting make your client aware of your membership of AREBT, and their right to complain to the AREBT about your service, if they wish.
If you are qualified to offer other adjunctive therapies: such as reiki, hypnotherapy, acupuncture, massage, reflexology, aromatherapy, homeopathy, yoga etc then you must not imply that your AREBT accreditation or membership qualifies you to practice these therapies.
AREBT is a professional body only for your practice of psychotherapy. Your advertising, website and contracting with the client must not imply otherwise.
If you belong to other professional bodies/registers for this work then you must make this clear on your website and other advertising. Your website must also clearly differentiate between those areas of practice and your core psychotherapy practice.